Our Affiliates' Conversion Ratios
Interesting. I thought I'd look up some of our affiliates' conversion ratios and see that most review sites sending us traffic are converting at 1:70 to 1:100. Ratios from affiliates promoting us on linklists, free sites, and free galleries are in the 1:1000 to less than 1:2000 range.
Obviously traffic from review sites convert really well for us. These stats could also mean that some of our tours suck (a review site can compensate for that with their recommendation, but other sources with no testimonials can't) -- my TastyTrixie.com clean tour is definitely in need of a do-over. It could also mean that Delia's site (the one we've pushed to review sites more) is a better performer than our other sites.
Obviously traffic from review sites convert really well for us. These stats could also mean that some of our tours suck (a review site can compensate for that with their recommendation, but other sources with no testimonials can't) -- my TastyTrixie.com clean tour is definitely in need of a do-over. It could also mean that Delia's site (the one we've pushed to review sites more) is a better performer than our other sites.
posted by Trixie Fontaine @ 7:09 PM
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