Thursday, October 08, 2009

Name for Leak-Free Affiliate Tour

Perhaps stupidly, I named all of our leak-free/"clean"/no-exit-links tours for affiliates to send their traffic, "clean" or in folders named "clean" or "cleantour", trying to make it clear to our affiliates that they are for them.

This time, with Delia's new site, I named the clean tour entrance page VIP.html and prefixed each additional page with VIP. The reason? I'm concerned that surfers hover over the "clean" links and think they're g-rated or not as nasty/dirty/filthy/nude. I have no reason to think that, but from now on I'm not going to use the word "clean" in file and folder names that we want to get traffic to. I'm just suspicious that maybe the word "clean" doesn't attract clicks. Again, I have no evidence of that and our tours labeled "clean" have done perfectly, respectably well but I'd rather not chance it in the future. Things need to be designed with surfers in mind, not affiliates.

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