Tips for Promoting Delia
One of our affiliates had the wisdom to ask for tips on how to promote Delia, so here are a few things that come to mind from the perspective of someone used to "straight" porn and wanting to branch out to promoting "trannies".
First of all, the language. Obviously there are a lot of words we use in porn to describe people that are totally politically incorrect. Most transwomen don't like being called "trannies" or "shemales". But most affiliates' traffic isn't from people who will be doing searches for "transwomen" to masturbate to, so you have to figure out what will convert well for you and your traffic. The most important thing is probably to be accurate and know the difference between, say, crossdressers (men in women's clothing to varying degrees of passability) and transsexuals. They are two different "niches" which is why we're building a new site, DeliaTS.com now that she decided to transition and is on hormones. On the other hand, making the distinction between crossdresser and transsexual is less important with Delia, or at least less important to EMPHASIZE since her site is a solo girl personality site -- you're selling HER, an individual and less a generic niche. Delia gets compliments/great feedback from people who are looking for crossdressers AND people looking for transsexuals. Having said that, it's probably easiest to refer to her as a TGirl and use whatever other keywords work best for you (tranny, shemale, etc.), keeping in mind that we'll be able to offer more clearly man-in-drag type of stuff which will appeal to fans of crossdressers AND Delia's more recent and passable transsexual stuff once the two sites are running concurrently. In the meantime, I'm sorry for the confusion, but you will still make sales provided you aren't totally misleading people by calling her a hermaphrodite or some other ignorant term (which people have done, by the way, much to our chagrin).
Of course, you can just skip labeling Delia's gender in a special way and just refer to her the way you would any other "babe" you're promoting. Showing surfers what makes her special is more than enough explanation.
The best thing is to not stereotype fans (and potential fans) of Delia. Some of them are men, some of them are women, some of them are trans themselves. Many of them like crossdressers, many of them ARE crossdressers, many of them love hosiery, many of them love panties and upskirts, many of them love very feminine transsexuals. AND ALMOST ALL OF THEM IDENTIFY AS STRAIGHT. You would be hard-pressed to find a tranny fan who identifies as "gay", so don't put Delia or any other tranny porn in the gay box. Personally I think most people are bisexual and this especially goes for people who are turned on by gender-bending, but my (and your) personal opinion is meaningless here. For porn marketing purposes you should advertise Delia to the same audience you advertise straight porn to (and of course to specific tranny traffic if you have it, but I'm writing this more for people who don't). Some of your surfers might freak out, but the majority of them will be, at the very least, intrigued. Stick a few pictures of a hard cock in panties in amongst your "straight" porn or some upskirt shots with Delia's hard cock raising the hem and you will make sales if you have any traffic at all.
Right now is a very exciting (and marketable) time for Delia since she recently started on hormones so her boobs are growing but her cock is still completely functional and big (she doesn't plan to get "bottom" surgery so her main marketing tool will remain). People can watch her transition unfold through her photos, videos, blog and also her members-only vlog where she talks about the effects her hormones are having on her changing body. This is EXTREMELY exciting and unique.
The most important thing I can tell you is THERE IS A TON OF CROSSOVER BETWEEN TRIXIE FANS AND DELIA FANS. Most of our members prefer one of our sites to the others, but most of them are fond of elements in all of them. I can't emphasize enough that solo tgirl sites can be marketed as regular solo girl sites but with the expectation that the girl with the cock will convert ten times better than the girl with the pussy TO THE SAME EXACT AUDIENCE. Obviously you should still try to target surfers who already KNOW they love tranny porn, but you're really missing out if that's ALL you do. Delia's site is a major impulse buy for guys who aren't looking for a tranny site but cannot help responding to seeing her cock surrounded by lingerie.
Another important thing to know about Delia's site (and all the sites in our network, like mine and AmberLily's and others coming up) is that we specialize in legwear (stockings, pantyhose, long socks, thigh highs, etc.), panties and upskirts. They aren't the sole focus of our site, but we do all appeal to surfers with minor or major fetish interest in feminine underwear, hosiery and other seductive, softcore details. Again, for a lot of members, they don't care WHO is wearing the panties or stockings or tights or short skirts -- it could be me or AmberLily with our pussies or Delia with her cock -- THEY LIKE ALL OF IT. The variety of genitals wearing the same familiar fetishwear is very appealing to a lot of people.
Delia also eats her own cum which is a pretty big selling point and she has a lot of solo masturbation videos, some with toys, some with my hands interfering, etc. Surfers love her long legs and tight ass. We also do live shows and have round-the-clock voyeur cams which set her site apart from other tranny sites -- our stuff is homemade, full of personality, and very intimate in ways that are both erotic in that amateur porn way and also establish trust and personal interest/loyalty with surfers and members because we're a real couple in what many people think of as an "alternative" relationship.
Many of the people who spend a lot of money on porn and like our content are middle-aged or older men for whom this is a huge, extremely loaded (in more ways than one) taboo, either their attraction to transgender or their own secret trans identity as closet crossdressers or both. For many of them it's an extra bonus both emotionally and sexually to see a happy couple like Delia and I in a healthy, sex-positive, long-term relationship. It's something most of them never thought was possible for themselves and is something they long for on multiple levels. OUR SITES MAKE PEOPLE FEEL GOOD INSIDE not just below the waist. Most people promoting porn completely overlook the emotional appeal of indie websites like ours featuring real couples and their homemade porn - we fulfill more than sexual needs, and people surfing for porn often have interest in more than just busting a nut (even if they don't always know it from the outset). If you are able to appeal to those needs and desires via blog entries, reviews, or other types of promotions like that in a sincere, genuine way you'll do a better job of selling all of our sites. It's not necessary, but it does emphasize things we are in a unique position to give. Delia's site is not just extremely erotic and painfully arousing, it's also inspiring, reassuring, and addictive from a personal perspective. People return to our sites not just for the porn, but TO SEE HOW WE ARE DOING, what's new in our lives, what mundane things we're doing on our spycams around the house, etc. We are like stories with characters people come to care about in books they don't want to end. They want to know how our business is, whether or not Delia has come out to her family yet, what books we're reading and tv we're watching and other stuff that sounds totally boring, but makes people feel connected and loyal to us.
I suppose the question is "HOW DO YOU MARKET THAT?" All I can say is that you probably have to be a fan of that sort of thing yourself to be able to advertise it with sincerity. Fortunately, if you can't think of how to do it, you can still focus on the pornographic aspects of our sites and do well for yourself, ESPECIALLY if you're promoting Delia (pictures like this one are irresistible converters). You can make sales to people who really want to jerk off right now. But you can also make sales by making people curious and interested in something more unique and personal than that, too. That's really the important trick to learn these days when people can go blow a load on redtube for free, you know? All of our sites offer things you can't get on a tube site.
I'll try to get Delia to post some follow-up advice on all of this, too, but really it's pretty hard to go wrong selling Delia. It doesn't take much, just some traffic. If you are able to sell solo girl sites, you will be able to sell Delia's. A cock in panties or poking out under a skirt is just too fucking hot NOT to sell.
First of all, the language. Obviously there are a lot of words we use in porn to describe people that are totally politically incorrect. Most transwomen don't like being called "trannies" or "shemales". But most affiliates' traffic isn't from people who will be doing searches for "transwomen" to masturbate to, so you have to figure out what will convert well for you and your traffic. The most important thing is probably to be accurate and know the difference between, say, crossdressers (men in women's clothing to varying degrees of passability) and transsexuals. They are two different "niches" which is why we're building a new site, DeliaTS.com now that she decided to transition and is on hormones. On the other hand, making the distinction between crossdresser and transsexual is less important with Delia, or at least less important to EMPHASIZE since her site is a solo girl personality site -- you're selling HER, an individual and less a generic niche. Delia gets compliments/great feedback from people who are looking for crossdressers AND people looking for transsexuals. Having said that, it's probably easiest to refer to her as a TGirl and use whatever other keywords work best for you (tranny, shemale, etc.), keeping in mind that we'll be able to offer more clearly man-in-drag type of stuff which will appeal to fans of crossdressers AND Delia's more recent and passable transsexual stuff once the two sites are running concurrently. In the meantime, I'm sorry for the confusion, but you will still make sales provided you aren't totally misleading people by calling her a hermaphrodite or some other ignorant term (which people have done, by the way, much to our chagrin).
Of course, you can just skip labeling Delia's gender in a special way and just refer to her the way you would any other "babe" you're promoting. Showing surfers what makes her special is more than enough explanation.
The best thing is to not stereotype fans (and potential fans) of Delia. Some of them are men, some of them are women, some of them are trans themselves. Many of them like crossdressers, many of them ARE crossdressers, many of them love hosiery, many of them love panties and upskirts, many of them love very feminine transsexuals. AND ALMOST ALL OF THEM IDENTIFY AS STRAIGHT. You would be hard-pressed to find a tranny fan who identifies as "gay", so don't put Delia or any other tranny porn in the gay box. Personally I think most people are bisexual and this especially goes for people who are turned on by gender-bending, but my (and your) personal opinion is meaningless here. For porn marketing purposes you should advertise Delia to the same audience you advertise straight porn to (and of course to specific tranny traffic if you have it, but I'm writing this more for people who don't). Some of your surfers might freak out, but the majority of them will be, at the very least, intrigued. Stick a few pictures of a hard cock in panties in amongst your "straight" porn or some upskirt shots with Delia's hard cock raising the hem and you will make sales if you have any traffic at all.
Right now is a very exciting (and marketable) time for Delia since she recently started on hormones so her boobs are growing but her cock is still completely functional and big (she doesn't plan to get "bottom" surgery so her main marketing tool will remain). People can watch her transition unfold through her photos, videos, blog and also her members-only vlog where she talks about the effects her hormones are having on her changing body. This is EXTREMELY exciting and unique.
The most important thing I can tell you is THERE IS A TON OF CROSSOVER BETWEEN TRIXIE FANS AND DELIA FANS. Most of our members prefer one of our sites to the others, but most of them are fond of elements in all of them. I can't emphasize enough that solo tgirl sites can be marketed as regular solo girl sites but with the expectation that the girl with the cock will convert ten times better than the girl with the pussy TO THE SAME EXACT AUDIENCE. Obviously you should still try to target surfers who already KNOW they love tranny porn, but you're really missing out if that's ALL you do. Delia's site is a major impulse buy for guys who aren't looking for a tranny site but cannot help responding to seeing her cock surrounded by lingerie.
Another important thing to know about Delia's site (and all the sites in our network, like mine and AmberLily's and others coming up) is that we specialize in legwear (stockings, pantyhose, long socks, thigh highs, etc.), panties and upskirts. They aren't the sole focus of our site, but we do all appeal to surfers with minor or major fetish interest in feminine underwear, hosiery and other seductive, softcore details. Again, for a lot of members, they don't care WHO is wearing the panties or stockings or tights or short skirts -- it could be me or AmberLily with our pussies or Delia with her cock -- THEY LIKE ALL OF IT. The variety of genitals wearing the same familiar fetishwear is very appealing to a lot of people.
Delia also eats her own cum which is a pretty big selling point and she has a lot of solo masturbation videos, some with toys, some with my hands interfering, etc. Surfers love her long legs and tight ass. We also do live shows and have round-the-clock voyeur cams which set her site apart from other tranny sites -- our stuff is homemade, full of personality, and very intimate in ways that are both erotic in that amateur porn way and also establish trust and personal interest/loyalty with surfers and members because we're a real couple in what many people think of as an "alternative" relationship.
Many of the people who spend a lot of money on porn and like our content are middle-aged or older men for whom this is a huge, extremely loaded (in more ways than one) taboo, either their attraction to transgender or their own secret trans identity as closet crossdressers or both. For many of them it's an extra bonus both emotionally and sexually to see a happy couple like Delia and I in a healthy, sex-positive, long-term relationship. It's something most of them never thought was possible for themselves and is something they long for on multiple levels. OUR SITES MAKE PEOPLE FEEL GOOD INSIDE not just below the waist. Most people promoting porn completely overlook the emotional appeal of indie websites like ours featuring real couples and their homemade porn - we fulfill more than sexual needs, and people surfing for porn often have interest in more than just busting a nut (even if they don't always know it from the outset). If you are able to appeal to those needs and desires via blog entries, reviews, or other types of promotions like that in a sincere, genuine way you'll do a better job of selling all of our sites. It's not necessary, but it does emphasize things we are in a unique position to give. Delia's site is not just extremely erotic and painfully arousing, it's also inspiring, reassuring, and addictive from a personal perspective. People return to our sites not just for the porn, but TO SEE HOW WE ARE DOING, what's new in our lives, what mundane things we're doing on our spycams around the house, etc. We are like stories with characters people come to care about in books they don't want to end. They want to know how our business is, whether or not Delia has come out to her family yet, what books we're reading and tv we're watching and other stuff that sounds totally boring, but makes people feel connected and loyal to us.
I suppose the question is "HOW DO YOU MARKET THAT?" All I can say is that you probably have to be a fan of that sort of thing yourself to be able to advertise it with sincerity. Fortunately, if you can't think of how to do it, you can still focus on the pornographic aspects of our sites and do well for yourself, ESPECIALLY if you're promoting Delia (pictures like this one are irresistible converters). You can make sales to people who really want to jerk off right now. But you can also make sales by making people curious and interested in something more unique and personal than that, too. That's really the important trick to learn these days when people can go blow a load on redtube for free, you know? All of our sites offer things you can't get on a tube site.
I'll try to get Delia to post some follow-up advice on all of this, too, but really it's pretty hard to go wrong selling Delia. It doesn't take much, just some traffic. If you are able to sell solo girl sites, you will be able to sell Delia's. A cock in panties or poking out under a skirt is just too fucking hot NOT to sell.
Labels: gender issues, marketing, promo tips
posted by Trixie Fontaine @ 10:18 PM
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